It’s the Scent for Me: Black-Owned Fragrance Brands That Stand Out

Let’s talk about fragrances. Did you know that African American consumers are truly showing up and showing out in the fragrance industry? In 2023 alone, Black consumer spending on beauty products reached a whopping $9.4 billion, with fragrances leading the charge. In fact, Black consumers account for an impressive 22.4% of fragrance dollar sales. Basically, we’re not just spritzing on any scent—we’re investing in signature vibes that command attention. And honestly, why wouldn’t we? When you look good, you smell good, and vice versa. You know, that little spritz of personality that says, “Yes, I am that girl.” Or that dash of mystery that makes people do a double-take. Finding your signature scent can feel like trying to pick your favorite Beyoncé album (impossible, right?), but I’m here to make it easier—and a lot more meaningful. Let’s put some respect on the names of Black-owned fragrance brands, because who better to craft an unforgettable scent than the visionaries redefining culture every day?

First up, we have Brown Girl Jane. Founded by Malaika Jones, Tai Beauchamp, and Nia Jones, this brand isn’t just about smelling good—it’s about feeling good. Their fragrances are like morning affirmations in a bottle: think scents that radiate confidence, joy, and peace. I mean, can we talk about their fragrance “Dare”? It’s like wrapping yourself in a hug while also telling the world to take notice.

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Next, we have the luxury and sophistication that is World of Chris Collins’ World of Chris Collins. Inspired by New York’s vibrant culture and Parisian elegance, these scents don’t just smell good—they tell a story. Whether you’re drawn to the boldness of “Danse Sauvage” or the smooth groove of “Harlem Nights,” these fragrances are giving ‘grown and sexy’ vibes every day of the week.

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Of course, we can’t talk about Black-owned anything without mentioning our girl Rihanna. Fenty Eau de Parfum is just as iconic as the mogul herself—unisex, bold, and beautifully layered with magnolia, musk, tangerine, and Bulgarian rose. It’s like a power anthem for your senses.

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Then, there’s Maya Njie Perfumes—where Swedish and West African influences meet to create soulful, hand-crafted fragrances. Each bottle is a little piece of nostalgia, blending essential oils and rich aromas that feel both classic and modern. “Les Fleurs” and “Vanilj” are just begging to become your next olfactory obsession.

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Now, if you’re into scents that double as poetry, Kimberly New York is where it’s at. Kimberly Walker’s fragrances, like “Artsy” and “Diaspora,” are not just perfumes—they’re wearable stories. Each scent is a reflection of life, creativity, and the beauty of being unapologetically yourself.

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Looking to set the mood? You can’t go wrong with FORVR Mood by none other than Jackie Aina. From candles to body butters and fragrances, this brand is all about luxury, self-care, and smelling like you’re living your best life. With scents like “Matcha Business” and “Caked Up,” you’ll be setting the vibe before you even walk in the room.

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Need even more options?? Say hello to La Boticá, a brand rooted in Afro-Dominican culture and architecture, giving you art in a bottle. Or the bold vibes of Savoir Faire by Chris Classic, blending tobacco, coffee, and firewood for that sultry, unforgettable scent.

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And let’s not forget Mair’s light, elegant fragrances designed for those who appreciate a soft, floral touch. Plus, Ourside is challenging beauty norms with fragrances for those who never quite fit the mold—think unconventional blends that surprise you in the best way.

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Here’s something worth spritzing on: over 85% of Black consumers reported wearing perfume and other fragrance products—way above the 78% usage rate of the total U.S. population. So yes, smelling good is definitely a vibe we’re committed to, and it’s no wonder we’re leading the way in the fragrance game.

So there you have it—fragrance options that smell like success and feel like community. Next time you’re in the mood to switch up your scent, consider supporting a Black-owned brand. It’s giving luxury. It’s giving culture. It’s giving unapologetically us.