Shifting Your Social Media Strategies Without TikTok

Let’s be real, TikTok has been more than just an app; it’s been a movement. From viral dances to life-changing small business boosts, TikTok has changed how we create, connect, and even shop. It’s become a powerhouse platform for entrepreneurs and small businesses, opening doors to growth and engagement like never before. In 2023 alone, more than 7 million U.S. businesses tapped into TikTok, generating an estimated $14.7 billion in revenue and supporting roughly 224,000 jobs.

But what happens when TikTok’s ban hits on January 19th? While it might feel like a major setback, it’s also an opportunity to shake up your social media game. Here’s how you can pivot and keep your brand thriving:

1. Double Down on Instagram Reels

Instagram saw TikTok’s success and said, “We can do that too.” Enter Reels, the platform’s short-form video feature. Reels lets you share engaging, creative content with Instagram’s already massive audience. From tutorials and behind-the-scenes looks to product highlights, the possibilities are endless.

Pro Tip: Don’t just post and pray. Use hashtags strategically, like #BlackOwnedBusiness or #SupportBlackCreatives, to make your content discoverable and connect with audiences who value and support your mission.

2. Experiment with YouTube Shorts

YouTube is the OG of video content, and their Shorts feature is designed to capture TikTok’s magic. It’s a great way to share bite-sized videos while also leveraging YouTube’s robust monetization options.

Why it’s a win: YouTube’s algorithm favors consistent posting, so commit to a schedule. Plus, the platform’s searchability makes it easier for new audiences to discover your content over time.

3. Leverage Twitter and X Spaces

Don’t sleep on Twitter (or X, as it’s now called). The platform’s fast-paced environment is perfect for engaging in trending conversations, sharing quick updates, and hosting live audio discussions with Spaces.

Pro Tip: Use viral tweets to link back to your products or services. Got a funny take on current events? Turn that moment into a sales opportunity by threading your offerings into the narrative.

4. Create Engaging Pinterest Content

Pinterest may not be the first platform that comes to mind, but it’s a powerhouse for visual content. If you’re in fashion, home décor, food, or crafts, Pinterest can drive serious traffic to your website.

Pro Tip: Create Pinterest boards that align with your brand. Think “Black Girl Magic Home Inspiration” or “Stylish DIY Looks for Any Occasion.” Pin consistently and watch your engagement grow.

5. Invest in Email Marketing

If there’s one thing TikTok’s uncertainty teaches us, it’s the importance of owning your audience. Email marketing gives you direct access to your customers without relying on algorithms.

Start here: Build an email list today. Offer a discount, free resource, or exclusive content in exchange for email sign-ups. Use those newsletters to share updates, exclusive sales, and behind-the-scenes stories.

6. Collaborate with Influencers on Multiple Platforms

Influencers aren’t limited to TikTok. Many creators already have a strong presence on Instagram, YouTube, and Twitter. Partner with influencers whose audiences align with your brand values to amplify your reach.

Pro Tip: Diversify your collaborations. Don’t just focus on big-name influencers; micro and nano influencers often have stronger engagement rates within niche communities.

7. Build a Strong Website Presence

Your website is your home base. Make sure it’s optimized for mobile users, e-commerce, and SEO. A sleek, functional website can drive sales and build credibility.

Bonus Tip: Share your journey, highlight your products, or showcase customer stories to build deeper connections.

8. Tap Into Community Apps

Community-driven platforms like Fanbase (shoutout to this Black-owned app!) are growing. These apps allow you to build deeper connections with your audience while supporting other Black creators.

Pro Tip: Explore platforms that align with your mission. Whether it’s Fanbase, Discord, or niche-specific apps, engaging with smaller, focused communities can foster loyalty and trust.

Losing TikTok might feel like a blow, but it’s far from the end. By diversifying your strategies and leaning into other platforms, you can not only survive but thrive in a post-TikTok world. Remember, the goal is to own your audience and stay adaptable. You’ve got this—now go build something even bigger.